What is Seo, search engine optimization, learn,important

 WHAT IS SEO , SEARCH ENGINE OPTIMIZATION ?

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Look at it this way. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. It’s not easy, but that’s what SEO marketing is all about.

Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 75 percent of those searches start on Google.

To better understand how you can rank your content higher in the search engines, you need to first understand how search works.

The ultimate goal of this article is to help you understand the ins and outs of search so you can optimize your content to rank higher on Google and get more eyeballs on your posts.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

WHAT IS DIGITAL MARKETTING,INTERNET,ONLINE,WEB,

What is digital Marketing? Examples you can use for your business

You might have heard of our current time referred to as the “digital age.” There’s a reason for that.

We conduct much of our conversations online. Most of us have multiple devices in our homes, from smartphones, smart watches, and tablets to desktop and laptop computers.

Digital marketing is a big part of this transition from the analog age to the digital age. Why? Because marketers follow consumer behavior.

If consumers didn’t hang out online, marketers wouldn’t either. They’d meet up with people in person or blast their favorite television programs with commercials.

The Internet and Internet-connected devices have ushered in digital marketing in a big way. But what is digital marketing? How can you define the practice? What are the best ways to pursue digital marketing?

Those are the questions we’re going to answer for you today. By the end of this article, you’ll be ready to launch your own digital marketing campaign — or revamp an existing one 

What Is Digital Marketing?

Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

Digital marketing is also the use of digital technologies, such as SMS and push notifications, to reach people on Internet-connected devices. For instance, you might get a prompt to review a store as soon as you step into it. Your smartphone has likely entered a geotagged region, which allows the store to target you personally.

How Should You Do Digital Marketing? 

You need a strategy if you want to market your Knowledge Commerce products digitally. In other words, you need a plan of attack for every product you sell.

There are many different ways to utilize marketing on digital platforms, but you can’t do them all well. Instead, you have to master a handful of them until you’ve exhausted their benefits for your company.

Following are some of the most important aspects of digital marketing. Start with three or four of them, then move on depending on the results.

TYPES OF DIGITAL MARKETTING

SEO 

SOCIAL MEDIA MARKETING

EMAIL MAEKETTING

CONTANT MARKETTING

INBOUND MARKETTING

PAY PER CLICK 

AFFILIATE MARKETTING

NATIVE  advertisement

DIFFERENCE BETWEEN BLOGGER AND WORDPRESS ,BLOG KISS SITE PAR BNAYE,WHICH ONE IS BETTER

WHICH ONE IS BETTER  BLOGGER AND WORDPRESS

                                                  

BLOGGER - Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. Blogs are hosted by Google at the blogspot.com subdomain unless users pay for domain registration.

WORDPRESS -WordPress.com is a blogging service that uses the open-source WordPress script to power users' blogs. Hosted blogs are placed on a wordpress.com subdomain unless users pay for domain registrations 

blogger vs wordpress -which is better

This debate can get pretty confusing at times. Many users like BlogSpot because there are less technical hassles, and many users love WordPress because of its increased power and features. When someone asks me which platform they should start with, here is my usual answer:

Start with WORDPRESS.COM for a month, and once you get accustomed to blogging, start a new blog on the self-hosted WordPress platform.Alternatively, you are free to use Blogger.com as your launchpad blogging platform, but don’t stick to it for too long.

I say this from experience because I started my blogging journey with BlogSpot and later migrated my blogger blog to WordPress.org.

Back then, there were a hell of a lot of learning experiences trying to figure out WordPress. But now, learning WordPress is quite easy with the help of detailed guides, tutorials, and videos.

WordPress Vs. Blogger: Which Platform to choose?

WHY AND WHY NOT BLOGGER

The Blogger platform (aka BlogSpot) is very useful when you just want to start a blog to share your thoughts. When you are not blogging for money, or you need a simple platform that doesn’t require any technical know-how, BlogSpot is really good.

While there are many limitations of BlogSpot in terms of functionalities and SEO benefit, if you just need a platform to start a blog with at almost 0 cost, BlogSpot is the right pick.

At the same time, if you are blogging for money, building authority, or for branding yourself, BlogSpot is not the ideal choice. This is because you have limited control over visibility in search engines, and after a while, you become very limited when you want to add new features.

I have read it many times:

• Blogger is a Google product which means it gives more SEO advantages.

This is simply not true.

It doesn’t matter if you are using WordPress, Blogger, Drupal, or any other platform, SEO is decided by how you configure your complete site for search engines.

In the Blogger platform, we have limited control over our site. Despite the fact that they have added some new SEO features, BlogSpot still lacks in SEO optimization.

In a nutshell, the Blogger platform is better than WordPress when you are creating a blog for no other reason than you want to write. If you are OK with the limited features offered by the Blogger platform, then this is a great choice. For making money or creating a long term impact, WordPress platform is better.

* WHY AND WHY NOT WORPRESS

 Note: ShoutMeLoud uses WordPress (Self-hosted WordPress) as its blogging platform, but this will not make my comparison biased.

WordPress gives you complete control over your blog, and you can technically do anything you want.

You host your own files, can design it however you like, and can use it for any purpose (personal or professional).

You also get complete control over the SEO including adding SEO plugins to make your blog more SEO friendly. Moreover, you can always introduce the latest SEO techniques like “star ratings” using a plugin such as Rich Snippets.

WordPress will let you do everything you want to do.

But at the same time, you need to manage your own blog. You need to install WordPress on your own server and maintain your blog’s health.

It may sound technical, but with amazing support from the WordPress community, you can learn everything in no time.

Getting started with WordPress may require some effort in terms of watching videos, learning how to add a plugin, getting used to the dashboard, etc.

But we also have to do that with Blogger, right?

If you are planning to create a blog with the mindset of making it popular and making money from it, you should go for the self-hosted WordPress blog.

If you are an occasional writer or a hobby-blogger, BlogSpot is the best pick for you.

Here is a handy chart from HowJoyful, explaining the feature differences between BlogSpot vs. WordPress.com vs. Self-hosted WordPress (WordPress.org):

Blogger Vs. WordPress: Why WordPress is better? 

As I mentioned above, I started my journey to Blogging with BlogSpot, and later I moved to WordPress. So, I’m aware of the benefits and downside of BlogSpot, and here I’m not going to talk about any benefits, as WordPress offers all those features which BlogSpot offers.

1. Control over your blog

2. Search engine optimization

3. Plugins and support

4. Reputation:

This can be considered as the human tendency or perception, that most of the people see Blogs built on blogger platform as non-serious. One of the simple reason is its free, and a mass number of people are using it for Blackhat SEO, spamming and for affiliate landing pages.

When talking about self-hosted blog, people think that the person has paid for the service, and he is serious about his blog.

5. Theme and templates:

BlogSpot offers many templates but due to the commercial nature of WordPress, you will find unlimited free and Premium WordPress themes. Moreover, since you have FTP access, you can alter the complete look and feel of your WordPress theme.